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The Race
After placing third overall in his heat race, Team Honda Muscle Milk's Justin Brayton was ready to take on the main. On the first lap, Brayton began working his way towards the front of the pack and was able to stay consistent under the pressure of multiple riders to finish fourth. "I'm happy to finish fourth and be able to get some valuable points," said Brayton. "I'm just ready to be in that top position. The bike was running great, so I'm ready to go home, continue my training this week and head into Salt Lake City strong."
In the main event, L&Mc Racing's Andrew Short was quick to find his groove on the challenging Seattle track after grabbing the holeshot aboard his Honda CRF450R. Despite being pressured early in the race, Short was able to maintain his lead. He rode a consistent and solid race all the way to the checkered flag to take his first Supercross class win.
"This feeling is completely unreal to me, and I don't even know what to say," Short stated. "After my heat race, I knew track position off the start was huge, so I really tried to dig deep to grab a good start and maintain it the entire race. I have been close to winning before but was never able to pull it all together. Now to be able to get this win after coming off an injury is huge. I was really nervous the whole race, so being able to see that checkered flag while being in the lead is unreal. I'm so excited for my team, myself and my family."
In the Supercross Lites West competition, GEICO Honda's Eli Tomac had an exciting race, exchanging hard passes with another rider. Tomac was able to battle his way to a third-place finish, despite having a bent shifter. "That was the wildest race of my entire life," said Tomac. "It started a little rough, obviously, with the battle between me and Wilson. We made a few contact passes, but unfortunately there weren't many places to pass on the track. My focus is just to be smart and finish strong the rest of the rounds. I'm here for the championship."
Troy Lee Designs/Lucas Oil/Honda's Cole Seely rode a solid race to finish fourth, followed by GEICO Honda's Wil Hahn.
The Focus: Dunlop
Dunlop has an unequaled win record in virtually every form of AMA racing and as a Honda racing team sponsor for more than two decades, has contributed immensely to the motocross team's record 61 national titles. Working hand in hand with Honda's factory riders and technicians guarantees cutting-edge tire technology for the Honda team, and the partnership pays dividends for weekend warriors through the development of off-road tires for riders of every level.
** Courtesy of Honda Media Newsroom
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American Honda Motor Co., Inc. today announced that Leviton Manufacturing Company, the global leader in connectivity solutions, has been selected as Honda's preferred Electric Vehicle Supply Equipment provider for customer and dealer EV charging.
"As leaders in the fields of advanced technology for mobility and energy solutions, Leviton and Honda both have unique missions to create a more sustainable future," said Steven Center, vice president of the Environmental Business Development Office at American Honda. "Pairing Leviton's EV charging solutions with Honda's advanced Fit EV and Accord Plug-In Hybrid Sedan electric vehicles will enable a more convenient and seamless ownership experience for our customers."
Honda will be introducing two battery-electric vehicles beginning with the 2013 Honda Fit EV this summer, and the Honda Accord Plug-In Hybrid Sedan next winter. The 2013 Honda Fit EV battery-electric commuter car, based on the popular Fit, targets an estimated 123 city-mile range per charge (76 mile range combined adjusted city/highway)1 and can fully recharge its battery in as little as three hours when connected to a 240-volt circuit. The Honda Plug-In Hybrid Sedan uses an all-new, two-motor hybrid system which continuously moves through three different modes - all-electric, with up to a 15 mile per charge range; gasoline-electric; and direct-drive - to maximize driving and fuel efficiency, especially during city driving.
"Leviton is excited to work with American Honda as they launch their electric vehicle program here in America. At a high level we share a very similar overall mission; to supply products of the highest quality at a reasonable price for complete customer satisfaction," said Michael Mattei, Vice President and General Manager for Leviton's Commercial and Industrial Business Unit. "In addition, we hope to continue to enable the electric and hybrid electric industry through simple, easy to purchase, easy to install and easy to use products, while providing the highest level of consumer safety."
** Courtesy of Honda Media Newsroom
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Honda announced today that multi-platinum alternative rock bands Linkin Park and Incubus will be co-headlining the 2012 Honda Civic Tour. The tour will kick off August 11th in Bristow, Virginia at the Jiffy Lube Live amphitheatre. In addition to the two headliners, the Civic Tour will also feature the Grammy®-nominated electrorock band Mutemath.
Tickets go on-sale to the general public the weekend of April 27, but those who pre-order the new Linkin Park album, "Living Things" through their website will be able to buy tickets for the tour beginning April 24. Additionally, Linkin Park fan club members will be able to buy tickets starting April 23 and will have the opportunity to gain early access to the venues and are eligible for meet and greets with the band.
Now entering its 11th year, the Honda Civic Tour has provided music fans with an amazing concert experience at an affordable price. Continuing a Civic Tour tradition, fans will have an opportunity to check out Linkin Park's customized and autographed Honda Civic Si Coupe and Honda CBR250R motorcycle, which will be displayed at every tour stop.
For pre-sale information, "like" the Honda Civic Tour Facebook page and visit www.hondacivictour.com to receive tour news, sign up for email updates and see the entire Civic Tour schedule.
Honda Civic Tour Dates:
United States:
8/11 Bristow, VA @ Jiffy Lube Live*
8/12 Uncasville, CT @ Mohegan Sun Arena*
8/14 Boston, MA @ Comcast Center
8/17 Camden, NJ @ Susquehana Bank Center
8/19 Atlanta, GA @ Verizon Wireless Amphitheatre
8/21 Detroit, MI @ The Palace
8/22 Cincinnati, OH @ Riverbend Music Center
8/24 Chicago, IL @ First Midwest Bank
8/25 Indianapolis, IN @ Klipsch Music Center
8/27 Dallas, TX @ Gexa Energy Center
8/28 Houston, TX @ Cynthia Woods Pavillion
8/30 Denver, CO @ Comfort Dental Amphitheatre
9/5 Tacoma, WA @ Tacoma Dome
9/7 Mountain View, CA @ Shoreline Amphitheatre
9/10 San Diego, CA @ Cricket Wireless Amphitheatre
*Incubus will not appear at this event
** Courtesy of Honda Media Newsroom
Honda has earned the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards. Based on consumer perception data from the company's Brand WatchTM study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.
American Honda's Executive Vice President of Sales John Mendel accepted both awards yesterday at the New York Auto Show from Kelley Blue Book President Jared Rowe. "We are honored to accept two awards that point so directly to Honda's core tenets," Mendel said. "With Honda constantly striving to earn trust by providing the finest overall ownership value, it's inspiring to see those efforts resonating with consumers."
"With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book's 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com.
In commenting about Honda's 2012 Most Trusted Brand award, Kelley Blue Book's kbb.com noted "Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that's practically synonymous with reliability and dependability. Honda's vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes."
The editors of Kelley Blue Book's kbb.com had an equally savvy comment on Honda's 2012 Best Value Brand award. "Many car buyers assume a vehicle's sticker price is the most significant monetary factor when choosing a car. While it's certainly an important consideration, Honda's reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value."
This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and the second consecutive year Honda has been awarded the Best Value Brand.
** Courtesy of Honda Media Newsroom
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In a thrilling intellectual showdown, Morgan State University
emerged victorious among 48 teams and claimed its first National Championship title at the 23rd Annual Honda Campus All-Star Challenge (www.hcasc.com). The annual academic tournament brought 250 top students from the nation's Historically Black Colleges and Universities (HBCUs) together in the Los Angeles area for a two-day competition and the opportunity to win as much as $50,000 in grants for their school.
In a culmination of a year-long program, Morgan State took home the title and beat secondplace finisher Oakwood University after answering the following question correctly:
Who was America's only chief executive never elected as
president or vice president?
Correct Answer: Gerald Ford
The Morgan State team included Craig Cornish (Captain) junior, History Major; Micheal Osikomaiya, sophomore, English Major; John-Paul Stephens, freshman, Screen Writing & Animation Major; and James Hayes-Barber, freshman, Electrical Engineering Major.
Each of the 48 teams first battled it out in their own division to quickly and accurately answer questions on world history, science, literature, religion, the arts, social sciences, popular culture and African-American history and culture. The top team from each of the event's eight divisions advanced to the "Elite Eight Playoffs" and went head-to-head in a single elimination round. The
final two teams then competed for the National Champion title in a best 2 out of 3 final series.
While Morgan State secured the top prize of $50,000 in university grants, all 48 schools were awarded grants. Second place finisher Oakwood University won $25,000, while the remaining "Final 4" teams – Florida A&M University and Morehouse College -- earned $15,000. The other "Elite 8" – Alabama State, North Carolina A&T State, Stillman College and Southern
University - New Orleans – were awarded $9,500 in grants. In total, Honda provided over $300,000 in grants to participating schools.
Since 1989, HCASC has brought together the nation's best and brightest academic competitors from America's top HBCUs. Throughout its history, HCASC has been the only annual academic competition between the nation's HBCUs, touching over 75,000 students and awarding more than $6 million dollars in grants.
Quote from Morgan State University Team Captain
"My favorite part of being on this team has been bonding with our teammates and coach. There have been a lot of incendiary moments, but they've made us stronger. I'm looking forward to getting ready for next year."
- Craig Cornish, captain, Morgan State Honda Campus
All-Star Challenge Team
Quote from Morgan State University Team Coach
"This is everybody's first year on the team, and to try to figure out how to meld what they know with what they need to know, takes a journey that builds a relationship of trust. It's been a beautiful relationship with my team."
- Dr. OluwaTosin Adegbola, coach, Morgan State Honda
Campus All-Star Challenge Team
Quote from Honda Executive
"The Honda Campus All-Star Challenge not only offers a friendly and competitive environment for HBCU students to demonstrate their intellect, hard work and dedication, but also provides them an opportunity to build friendships and establish lasting networks. This year we were able bring the competition to American Honda's headquarters where we introduced the students to
Honda's lines of business. Honda considers it a priority to support our nation's future leaders, and we are proud to be a part of this enriching event."
- Marc Burt, senior manager, Office of Inclusion and
Diversity, American Honda Motor Co., Inc.
** Courtesy of Honda Media Newsroom
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